AI sales Training
Four week sprint to rapidly improve your sales skills
In just four weeks learn how to:
Generate leads without spending a dime on ads
Win your dream customers without sounding "salesy"
Use AI to 10x your sales process
Transform how you generate business!
Starting February 16th, 2026.
12 : 17 : 24 : 23
Remaining spots: 8
If you don't achieve results, get 100% of your money back
Trusted partners and customers
Trusted partners and customers
Trusted partners and customers
Success story
3 months later, one member made $508,000!
Without prior sales experience
And 8 months later, this:


WILD!
You could be our next success story…
Face it: Your sales game needs to improve. Fast.
Say goodbye to sales guesswork. Snowballn’ streamlines your B2B process to help you land leads, close deals, and grow sustainably.
Right now...
Right now...
Your outbound emails and messages aren't being responded to
Prospects are ghosting you, even when they say they want to buy
You're missing your revenue targets and it's causing you stress
You feel like you have a great product, but people aren't buying!
Your outbound emails and messages aren't being responded to
Prospects are ghosting you, even when they say they want to buy
You're missing your revenue targets and it's causing you stress
You feel like you have a great product, but people aren't buying!
Your outbound emails and messages aren't being responded to
Prospects are ghosting you, even when they say they want to buy
You're missing your revenue targets and it's causing you stress
You feel like you have a great product, but people aren't buying!
You outbound efforts WILL result in meetings with your desired ICP
Your prospects will show up to your meetings and will be EAGER to buy
You will have a repeatable sales process that could exceed your current targets
You will know what to say to convince your prospect to buy your solution
You outbound efforts WILL result in meetings with your desired ICP
Your prospects will show up to your meetings and will be EAGER to buy
You will have a repeatable sales process that could exceed your current targets
You will know what to say to convince your prospect to buy your solution
You outbound efforts WILL result in meetings with your desired ICP
Your prospects will show up to your meetings and will be EAGER to buy
You will have a repeatable sales process that could exceed your current targets
You will know what to say to convince your prospect to buy your solution
What you will get



8 Live Cohort Sessions
Two per week covering sales mindset, ICP, outbound, LinkedIn, discovery, objections, proposals, and negotiation.
Value packed lessons
You will have access to 31+ Sales Accelerator modules that will guide you right from lead generation to closing your dream customers



Proven Templates
Outreach sequences, discovery scripts, objection handlers, demo playbooks, proposal templates. that will shortcut your way to revenue growth.
Modern AI tool stack
Forget shiny SaaS toys. You’ll set up only the tools you actually need to prospect, meet, propose, and close



Peer Accountability Cohort
A small group of founders and early salespeople working in parallel. Learn, swap strategies, and stay accountable.
1:1 Coaching Checkpoints
Get direct feedback on your ICP, outbound strategy & copy, and customer calls inside the programme.
"€204k signed in five months!"
The system helped our lead conversion rate improve by 3-4x and I personally closed €204,000 in five months

Stefan - Sales Rep
"$5.8m signed in 9 months!"
The step-by-step approach and tools helped me create a clear process. In 30 days I made $50k, in four months I made over $500k, and 9 months later I signed $5.8m worth of deals!

Katie, CEO
"First customers signed!"
Signed our first B2B contracts, worth up to £125,000 in revenue, with several major players currently in discussion. The biggest shift wasn’t just the deals, it was confidence

Craig, CEO
"€204k signed in five months!"
The system helped our lead conversion rate improve by 3-4x and I personally closed €204,000 in five months

Stefan - Sales Rep
"$5.8m signed in 9 months!"
The step-by-step approach and tools helped me create a clear process. In 30 days I made $50k, in four months I made over $500k, and 9 months later I signed $5.8m worth of deals!

Katie, CEO
"First customers signed!"
Signed our first B2B contracts, worth up to £125,000 in revenue, with several major players currently in discussion. The biggest shift wasn’t just the deals, it was confidence

Craig, CEO
"€204k signed in five months!"
The system helped our lead conversion rate improve by 3-4x and I personally closed €204,000 in five months

Stefan - Sales Rep
"$5.8m signed in 9 months!"
The step-by-step approach and tools helped me create a clear process. In 30 days I made $50k, in four months I made over $500k, and 9 months later I signed $5.8m worth of deals!

Katie, CEO
"First customers signed!"
Signed our first B2B contracts, worth up to £125,000 in revenue, with several major players currently in discussion. The biggest shift wasn’t just the deals, it was confidence

Craig, CEO
Curriculum
The Snowballn' Sales Accelerator
Across 31+ modules we will cover these topics:
Duration
4 weeks
Duration
4 weeks
Duration
4 weeks
Modules
31+
Modules
31+
Modules
31+
Risk free
100% money back
Risk free
100% money back
Risk free
100% money back
Community
Exclusive access
Community
Exclusive access
Community
Exclusive access
01
Find your perfect customers
Define your Ideal Customer Profile (ICP) with precision to target the right prospects.
Learn how to define the key traits, challenges, and goals of your best-fit customers.
Learn how to use data-driven methods to analyze and prioritize high-value opportunities.
02
Generate leads without spending a dime on ads
Discover proven outbound strategies to fill your pipeline efficiently.
Learn how to use social selling, cold outreach, and guerrilla tactics to stand out.
Discover how to build a list of high-quality prospects using tools and techniques that work.
03
Master selling on LinkedIn
Learn how to create content that brings in leads
Learn how to use Sales Navigator to connect and engage with potential customers
Learn how to turn LinkedIn into booked meetings with your target customers
04
Leverage AI to 10x output
Learn what AI tools can 10x your output
Learn how to sound human in a sea of ChatGPT junk
Learn what to humanise vs where to use AI
05
Create a scalable, sales process
Map out a repeatable, step-by-step framework for you and your sales team.
Align your outreach, discovery, demo, and closing stages for consistency.
Build sales systems that make your sales efforts efficient and scalable.
06
Run sales meetings that make your prospect want to buy
Learn how to come up with questions to uncover your prospect’s true pain points.
Learn how to increase the perceived value of your product/service.
Learn how to make your prospect want your product/service before they have even seen it!
07
Create a sales pitch that increases the value of your offering
Learn how to structure a presentation that completely engages your prospect.
Learn when and how to talk about your product and features, vs your customers goals and requirements.
Learn how to convert a prospect after your presentation.
08
Run an interactive demo that compels your prospect
Learn how to capture your prospect’s attention immediately.
Learn how to make your prospect feel like the demo is personalised exactly to their needs and goals.
Learn how to use storytelling and engagement techniques to make your demo memorable.
09
Negotiate to end up with more money in your pocket
Learn how to negotiate on the value your solution provides, not just price.
Use conditional closes to create urgency and alignment.
Address objections confidently and find terms that benefit both you and your prospect
10
CLOSE and get money in your bank quickly
Learn how to turn every interaction into deal progress by defining clear next steps.
Learn how to create proposals that focus entirely on the prospect’s success.
Learn how to structure final-stage conversations so that you close your deal.
01
Find your perfect customers
Define your Ideal Customer Profile (ICP) with precision to target the right prospects.
Learn how to define the key traits, challenges, and goals of your best-fit customers.
Learn how to use data-driven methods to analyze and prioritize high-value opportunities.
02
Generate leads without spending a dime on ads
Discover proven outbound strategies to fill your pipeline efficiently.
Learn how to use social selling, cold outreach, and guerrilla tactics to stand out.
Discover how to build a list of high-quality prospects using tools and techniques that work.
03
Master selling on LinkedIn
Learn how to create content that brings in leads
Learn how to use Sales Navigator to connect and engage with potential customers
Learn how to turn LinkedIn into booked meetings with your target customers
04
Leverage AI to 10x output
Learn what AI tools can 10x your output
Learn how to sound human in a sea of ChatGPT junk
Learn what to humanise vs where to use AI
05
Create a scalable, sales process
Map out a repeatable, step-by-step framework for you and your sales team.
Align your outreach, discovery, demo, and closing stages for consistency.
Build sales systems that make your sales efforts efficient and scalable.
06
Run sales meetings that make your prospect want to buy
Learn how to come up with questions to uncover your prospect’s true pain points.
Learn how to increase the perceived value of your product/service.
Learn how to make your prospect want your product/service before they have even seen it!
07
Create a sales pitch that increases the value of your offering
Learn how to structure a presentation that completely engages your prospect.
Learn when and how to talk about your product and features, vs your customers goals and requirements.
Learn how to convert a prospect after your presentation.
08
Run an interactive demo that compels your prospect
Learn how to capture your prospect’s attention immediately.
Learn how to make your prospect feel like the demo is personalised exactly to their needs and goals.
Learn how to use storytelling and engagement techniques to make your demo memorable.
09
Negotiate to end up with more money in your pocket
Learn how to negotiate on the value your solution provides, not just price.
Use conditional closes to create urgency and alignment.
Address objections confidently and find terms that benefit both you and your prospect
10
CLOSE and get money in your bank quickly
Learn how to turn every interaction into deal progress by defining clear next steps.
Learn how to create proposals that focus entirely on the prospect’s success.
Learn how to structure final-stage conversations so that you close your deal.
01
Find your perfect customers
Define your Ideal Customer Profile (ICP) with precision to target the right prospects.
Learn how to define the key traits, challenges, and goals of your best-fit customers.
Learn how to use data-driven methods to analyze and prioritize high-value opportunities.
02
Generate leads without spending a dime on ads
Discover proven outbound strategies to fill your pipeline efficiently.
Learn how to use social selling, cold outreach, and guerrilla tactics to stand out.
Discover how to build a list of high-quality prospects using tools and techniques that work.
03
Master selling on LinkedIn
Learn how to create content that brings in leads
Learn how to use Sales Navigator to connect and engage with potential customers
Learn how to turn LinkedIn into booked meetings with your target customers
04
Leverage AI to 10x output
Learn what AI tools can 10x your output
Learn how to sound human in a sea of ChatGPT junk
Learn what to humanise vs where to use AI
05
Create a scalable, sales process
Map out a repeatable, step-by-step framework for you and your sales team.
Align your outreach, discovery, demo, and closing stages for consistency.
Build sales systems that make your sales efforts efficient and scalable.
06
Run sales meetings that make your prospect want to buy
Learn how to come up with questions to uncover your prospect’s true pain points.
Learn how to increase the perceived value of your product/service.
Learn how to make your prospect want your product/service before they have even seen it!
07
Create a sales pitch that increases the value of your offering
Learn how to structure a presentation that completely engages your prospect.
Learn when and how to talk about your product and features, vs your customers goals and requirements.
Learn how to convert a prospect after your presentation.
08
Run an interactive demo that compels your prospect
Learn how to capture your prospect’s attention immediately.
Learn how to make your prospect feel like the demo is personalised exactly to their needs and goals.
Learn how to use storytelling and engagement techniques to make your demo memorable.
09
Negotiate to end up with more money in your pocket
Learn how to negotiate on the value your solution provides, not just price.
Use conditional closes to create urgency and alignment.
Address objections confidently and find terms that benefit both you and your prospect
10
CLOSE and get money in your bank quickly
Learn how to turn every interaction into deal progress by defining clear next steps.
Learn how to create proposals that focus entirely on the prospect’s success.
Learn how to structure final-stage conversations so that you close your deal.
Plus
MASSIVE
discounts
discounts
On software tools that will help you achieve your revenue goals.
Worth over $10,000 in total savings!
Additional bonuses
AI Research
Agent
A custom agent that personalises a four step email sequence for you to use with prospects
AI Research
Agent
A custom agent that personalises a four step email sequence for you to use with prospects
AI Research
Agent
A custom agent that personalises a four step email sequence for you to use with prospects
AI outreach
Agent
A custom AI agent that provides ideas on how to reach out to prospects, plus drafts the requied copy for you!
AI outreach
Agent
A custom AI agent that provides ideas on how to reach out to prospects, plus drafts the requied copy for you!
AI outreach
Agent
A custom AI agent that provides ideas on how to reach out to prospects, plus drafts the requied copy for you!
Frameworks
plus collateral
15+ templates to help you across your entire sales process
Frameworks
plus collateral
15+ templates to help you across your entire sales process
Frameworks
plus collateral
15+ templates to help you across your entire sales process
On demand
Modules
Miss a call? No problem. Everything is recorded to allow you to catch up at a time that works for you.
On demand
Modules
Miss a call? No problem. Everything is recorded to allow you to catch up at a time that works for you.
On demand
Modules
Miss a call? No problem. Everything is recorded to allow you to catch up at a time that works for you.
Your investment
There are two ways to secure your spot in the Sales Accelerator:
Option 1
In installments
Everything you need to quickly generate leads and sign customers
€2999
€2499
8 Live cohort session
31+ value packed lessons
Sales templates + resources
1:1 coaching checkpoints
Moneyback guarantee
Option 1
In installments
Everything you need to quickly generate leads and sign customers
€2999
€2499
8 Live cohort session
31+ value packed lessons
Sales templates + resources
1:1 coaching checkpoints
Moneyback guarantee
Option 1
In installments
Everything you need to quickly generate leads and sign customers
€2999
€2499
8 Live cohort session
31+ value packed lessons
Sales templates + resources
1:1 coaching checkpoints
Moneyback guarantee
Option 2
Upfront
Everything you need to quickly generate leads and sign customers + extras
€3999
€1999
Day one Kick Off call
Snowballn' Outbound System
Everything from Option 1, plus:
Option 2
Upfront
Everything you need to quickly generate leads and sign customers + extras
€3999
€1999
Day one Kick Off call
Snowballn' Outbound System
Everything from Option 1, plus:
Option 2
Upfront
Everything you need to quickly generate leads and sign customers + extras
€3999
€1999
Day one Kick Off call
Snowballn' Outbound System
Everything from Option 1, plus:
Your Guarantee
If you show up, do the work and do not build new pipeline during the Sales Accelerator, or are unsatisfied with your results, then we will give you a complete refund.
The Sales Accelerator is risk free!
What others are saying
Customer testimonials
"My sales process was a collection of gut feelings, not a system. And cold outreach felt like throwing darts blindfolded. I needed structure without sacrificing authenticity. The cold email frameworks changed everything. Not because they were templates, but because they taught me to think like my prospect. We went from 12% to 38% email response rates in 6 weeks. But the real win? Shorter sales cycles. Deals that used to take 3 months now close in 4 weeks. Not because I'm pushing harder, but because I'm connecting better."
Denym Bird
Jan 6, 2025
"I joined the accelerator to strengthen sales as part of a strategic growth plan. The program's tips on verifying contact details were incredibly useful, and the step-by-step instructions helped demystify sales-it's reassuring to know there's no complex secret. I'd absolutely recommend it; the structured approach is adaptable to any business. While I'm still refining my target contact information, I feel more confident and equipped to move forward."
Samar
Dec 30, 2024
"I joined the accelerator to gain confidence and clarity in building a sales pipeline and strategy. As a founder navigating sales for the first time, I felt overwhelmed, but the program provided actionable guidance and a repeatable process. It normalized the discomfort of cold outreach and turned it into a skill, while the 1:1 coaching and sense of community were invaluable. I recommend it to any startup team-training everyone in sales fundamentals can transform demand generation. Huge thanks to Mike and Kadri!"
Maria
Dec 20, 2024
"Although I work in a very different field (Aquaculture) compared to B2B SaaS, many of the talking points of the accelerator were incredibly useful. The highlight for me was the focus on the ICP and leading with value. It's extremely common in my industry to focus on the features of the product, not on the value it delivers. Thanks Mike for all the support over the years and looking forward to sharing my improved results once we begin to implement some of the procedures from the accelerator in 2025!"
Tahi Fu
Dec 19, 2024
"Loved Michael's course - very digestible daily steps and extremely founder friendly!"
Serena
Dec 18, 2024
"This accelerator gave me tons of info, templates and ideas. I have been able to refine my ICP and improve my messaging over the course of the 30 days. Absolutely recommended!"
Olivier Reuland
Dec 13, 2024
"My sales process was a collection of gut feelings, not a system. And cold outreach felt like throwing darts blindfolded. I needed structure without sacrificing authenticity. The cold email frameworks changed everything. Not because they were templates, but because they taught me to think like my prospect. We went from 12% to 38% email response rates in 6 weeks. But the real win? Shorter sales cycles. Deals that used to take 3 months now close in 4 weeks. Not because I'm pushing harder, but because I'm connecting better."
Denym Bird
Jan 6, 2025
"I joined the accelerator to strengthen sales as part of a strategic growth plan. The program's tips on verifying contact details were incredibly useful, and the step-by-step instructions helped demystify sales-it's reassuring to know there's no complex secret. I'd absolutely recommend it; the structured approach is adaptable to any business. While I'm still refining my target contact information, I feel more confident and equipped to move forward."
Samar
Dec 30, 2024
"I joined the accelerator to gain confidence and clarity in building a sales pipeline and strategy. As a founder navigating sales for the first time, I felt overwhelmed, but the program provided actionable guidance and a repeatable process. It normalized the discomfort of cold outreach and turned it into a skill, while the 1:1 coaching and sense of community were invaluable. I recommend it to any startup team-training everyone in sales fundamentals can transform demand generation. Huge thanks to Mike and Kadri!"
Maria
Dec 20, 2024
"Although I work in a very different field (Aquaculture) compared to B2B SaaS, many of the talking points of the accelerator were incredibly useful. The highlight for me was the focus on the ICP and leading with value. It's extremely common in my industry to focus on the features of the product, not on the value it delivers. Thanks Mike for all the support over the years and looking forward to sharing my improved results once we begin to implement some of the procedures from the accelerator in 2025!"
Tahi Fu
Dec 19, 2024
"Loved Michael's course - very digestible daily steps and extremely founder friendly!"
Serena
Dec 18, 2024
"This accelerator gave me tons of info, templates and ideas. I have been able to refine my ICP and improve my messaging over the course of the 30 days. Absolutely recommended!"
Olivier Reuland
Dec 13, 2024
"My sales process was a collection of gut feelings, not a system. And cold outreach felt like throwing darts blindfolded. I needed structure without sacrificing authenticity. The cold email frameworks changed everything. Not because they were templates, but because they taught me to think like my prospect. We went from 12% to 38% email response rates in 6 weeks. But the real win? Shorter sales cycles. Deals that used to take 3 months now close in 4 weeks. Not because I'm pushing harder, but because I'm connecting better."
Denym Bird
Jan 6, 2025
"I joined the accelerator to strengthen sales as part of a strategic growth plan. The program's tips on verifying contact details were incredibly useful, and the step-by-step instructions helped demystify sales-it's reassuring to know there's no complex secret. I'd absolutely recommend it; the structured approach is adaptable to any business. While I'm still refining my target contact information, I feel more confident and equipped to move forward."
Samar
Dec 30, 2024
"I joined the accelerator to gain confidence and clarity in building a sales pipeline and strategy. As a founder navigating sales for the first time, I felt overwhelmed, but the program provided actionable guidance and a repeatable process. It normalized the discomfort of cold outreach and turned it into a skill, while the 1:1 coaching and sense of community were invaluable. I recommend it to any startup team-training everyone in sales fundamentals can transform demand generation. Huge thanks to Mike and Kadri!"
Maria
Dec 20, 2024
"Although I work in a very different field (Aquaculture) compared to B2B SaaS, many of the talking points of the accelerator were incredibly useful. The highlight for me was the focus on the ICP and leading with value. It's extremely common in my industry to focus on the features of the product, not on the value it delivers. Thanks Mike for all the support over the years and looking forward to sharing my improved results once we begin to implement some of the procedures from the accelerator in 2025!"
Tahi Fu
Dec 19, 2024
"Loved Michael's course - very digestible daily steps and extremely founder friendly!"
Serena
Dec 18, 2024
"This accelerator gave me tons of info, templates and ideas. I have been able to refine my ICP and improve my messaging over the course of the 30 days. Absolutely recommended!"
Olivier Reuland
Dec 13, 2024
"My sales process was a collection of gut feelings, not a system. And cold outreach felt like throwing darts blindfolded. I needed structure without sacrificing authenticity. The cold email frameworks changed everything. Not because they were templates, but because they taught me to think like my prospect. We went from 12% to 38% email response rates in 6 weeks. But the real win? Shorter sales cycles. Deals that used to take 3 months now close in 4 weeks. Not because I'm pushing harder, but because I'm connecting better."
Denym Bird
Jan 6, 2025
"I joined the accelerator to strengthen sales as part of a strategic growth plan. The program's tips on verifying contact details were incredibly useful, and the step-by-step instructions helped demystify sales-it's reassuring to know there's no complex secret. I'd absolutely recommend it; the structured approach is adaptable to any business. While I'm still refining my target contact information, I feel more confident and equipped to move forward."
Samar
Dec 30, 2024
"I joined the accelerator to gain confidence and clarity in building a sales pipeline and strategy. As a founder navigating sales for the first time, I felt overwhelmed, but the program provided actionable guidance and a repeatable process. It normalized the discomfort of cold outreach and turned it into a skill, while the 1:1 coaching and sense of community were invaluable. I recommend it to any startup team-training everyone in sales fundamentals can transform demand generation. Huge thanks to Mike and Kadri!"
Maria
Dec 20, 2024
"Although I work in a very different field (Aquaculture) compared to B2B SaaS, many of the talking points of the accelerator were incredibly useful. The highlight for me was the focus on the ICP and leading with value. It's extremely common in my industry to focus on the features of the product, not on the value it delivers. Thanks Mike for all the support over the years and looking forward to sharing my improved results once we begin to implement some of the procedures from the accelerator in 2025!"
Tahi Fu
Dec 19, 2024
"Loved Michael's course - very digestible daily steps and extremely founder friendly!"
Serena
Dec 18, 2024
"This accelerator gave me tons of info, templates and ideas. I have been able to refine my ICP and improve my messaging over the course of the 30 days. Absolutely recommended!"
Olivier Reuland
Dec 13, 2024
What others are saying
Customer testimonials
"My sales process was a collection of gut feelings, not a system. And cold outreach felt like throwing darts blindfolded. I needed structure without sacrificing authenticity. The cold email frameworks changed everything. Not because they were templates, but because they taught me to think like my prospect. We went from 12% to 38% email response rates in 6 weeks. But the real win? Shorter sales cycles. Deals that used to take 3 months now close in 4 weeks. Not because I'm pushing harder, but because I'm connecting better."
Denym Bird
Jan 6, 2025
"I joined the accelerator to strengthen sales as part of a strategic growth plan. The program's tips on verifying contact details were incredibly useful, and the step-by-step instructions helped demystify sales-it's reassuring to know there's no complex secret. I'd absolutely recommend it; the structured approach is adaptable to any business. While I'm still refining my target contact information, I feel more confident and equipped to move forward."
Samar
Dec 30, 2024
"I joined the accelerator to gain confidence and clarity in building a sales pipeline and strategy. As a founder navigating sales for the first time, I felt overwhelmed, but the program provided actionable guidance and a repeatable process. It normalized the discomfort of cold outreach and turned it into a skill, while the 1:1 coaching and sense of community were invaluable. I recommend it to any startup team-training everyone in sales fundamentals can transform demand generation. Huge thanks to Mike and Kadri!"
Maria
Dec 20, 2024
"Although I work in a very different field (Aquaculture) compared to B2B SaaS, many of the talking points of the accelerator were incredibly useful. The highlight for me was the focus on the ICP and leading with value. It's extremely common in my industry to focus on the features of the product, not on the value it delivers. Thanks Mike for all the support over the years and looking forward to sharing my improved results once we begin to implement some of the procedures from the accelerator in 2025!"
Tahi Fu
Dec 19, 2024
"Loved Michael's course - very digestible daily steps and extremely founder friendly!"
Serena
Dec 18, 2024
"This accelerator gave me tons of info, templates and ideas. I have been able to refine my ICP and improve my messaging over the course of the 30 days. Absolutely recommended!"
Olivier Reuland
Dec 13, 2024
"My sales process was a collection of gut feelings, not a system. And cold outreach felt like throwing darts blindfolded. I needed structure without sacrificing authenticity. The cold email frameworks changed everything. Not because they were templates, but because they taught me to think like my prospect. We went from 12% to 38% email response rates in 6 weeks. But the real win? Shorter sales cycles. Deals that used to take 3 months now close in 4 weeks. Not because I'm pushing harder, but because I'm connecting better."
Denym Bird
Jan 6, 2025
"I joined the accelerator to strengthen sales as part of a strategic growth plan. The program's tips on verifying contact details were incredibly useful, and the step-by-step instructions helped demystify sales-it's reassuring to know there's no complex secret. I'd absolutely recommend it; the structured approach is adaptable to any business. While I'm still refining my target contact information, I feel more confident and equipped to move forward."
Samar
Dec 30, 2024
"I joined the accelerator to gain confidence and clarity in building a sales pipeline and strategy. As a founder navigating sales for the first time, I felt overwhelmed, but the program provided actionable guidance and a repeatable process. It normalized the discomfort of cold outreach and turned it into a skill, while the 1:1 coaching and sense of community were invaluable. I recommend it to any startup team-training everyone in sales fundamentals can transform demand generation. Huge thanks to Mike and Kadri!"
Maria
Dec 20, 2024
"Although I work in a very different field (Aquaculture) compared to B2B SaaS, many of the talking points of the accelerator were incredibly useful. The highlight for me was the focus on the ICP and leading with value. It's extremely common in my industry to focus on the features of the product, not on the value it delivers. Thanks Mike for all the support over the years and looking forward to sharing my improved results once we begin to implement some of the procedures from the accelerator in 2025!"
Tahi Fu
Dec 19, 2024
"Loved Michael's course - very digestible daily steps and extremely founder friendly!"
Serena
Dec 18, 2024
"This accelerator gave me tons of info, templates and ideas. I have been able to refine my ICP and improve my messaging over the course of the 30 days. Absolutely recommended!"
Olivier Reuland
Dec 13, 2024
"My sales process was a collection of gut feelings, not a system. And cold outreach felt like throwing darts blindfolded. I needed structure without sacrificing authenticity. The cold email frameworks changed everything. Not because they were templates, but because they taught me to think like my prospect. We went from 12% to 38% email response rates in 6 weeks. But the real win? Shorter sales cycles. Deals that used to take 3 months now close in 4 weeks. Not because I'm pushing harder, but because I'm connecting better."
Denym Bird
Jan 6, 2025
"I joined the accelerator to strengthen sales as part of a strategic growth plan. The program's tips on verifying contact details were incredibly useful, and the step-by-step instructions helped demystify sales-it's reassuring to know there's no complex secret. I'd absolutely recommend it; the structured approach is adaptable to any business. While I'm still refining my target contact information, I feel more confident and equipped to move forward."
Samar
Dec 30, 2024
"I joined the accelerator to gain confidence and clarity in building a sales pipeline and strategy. As a founder navigating sales for the first time, I felt overwhelmed, but the program provided actionable guidance and a repeatable process. It normalized the discomfort of cold outreach and turned it into a skill, while the 1:1 coaching and sense of community were invaluable. I recommend it to any startup team-training everyone in sales fundamentals can transform demand generation. Huge thanks to Mike and Kadri!"
Maria
Dec 20, 2024
"Although I work in a very different field (Aquaculture) compared to B2B SaaS, many of the talking points of the accelerator were incredibly useful. The highlight for me was the focus on the ICP and leading with value. It's extremely common in my industry to focus on the features of the product, not on the value it delivers. Thanks Mike for all the support over the years and looking forward to sharing my improved results once we begin to implement some of the procedures from the accelerator in 2025!"
Tahi Fu
Dec 19, 2024
"Loved Michael's course - very digestible daily steps and extremely founder friendly!"
Serena
Dec 18, 2024
"This accelerator gave me tons of info, templates and ideas. I have been able to refine my ICP and improve my messaging over the course of the 30 days. Absolutely recommended!"
Olivier Reuland
Dec 13, 2024
"My sales process was a collection of gut feelings, not a system. And cold outreach felt like throwing darts blindfolded. I needed structure without sacrificing authenticity. The cold email frameworks changed everything. Not because they were templates, but because they taught me to think like my prospect. We went from 12% to 38% email response rates in 6 weeks. But the real win? Shorter sales cycles. Deals that used to take 3 months now close in 4 weeks. Not because I'm pushing harder, but because I'm connecting better."
Denym Bird
Jan 6, 2025
"I joined the accelerator to strengthen sales as part of a strategic growth plan. The program's tips on verifying contact details were incredibly useful, and the step-by-step instructions helped demystify sales-it's reassuring to know there's no complex secret. I'd absolutely recommend it; the structured approach is adaptable to any business. While I'm still refining my target contact information, I feel more confident and equipped to move forward."
Samar
Dec 30, 2024
"I joined the accelerator to gain confidence and clarity in building a sales pipeline and strategy. As a founder navigating sales for the first time, I felt overwhelmed, but the program provided actionable guidance and a repeatable process. It normalized the discomfort of cold outreach and turned it into a skill, while the 1:1 coaching and sense of community were invaluable. I recommend it to any startup team-training everyone in sales fundamentals can transform demand generation. Huge thanks to Mike and Kadri!"
Maria
Dec 20, 2024
"Although I work in a very different field (Aquaculture) compared to B2B SaaS, many of the talking points of the accelerator were incredibly useful. The highlight for me was the focus on the ICP and leading with value. It's extremely common in my industry to focus on the features of the product, not on the value it delivers. Thanks Mike for all the support over the years and looking forward to sharing my improved results once we begin to implement some of the procedures from the accelerator in 2025!"
Tahi Fu
Dec 19, 2024
"Loved Michael's course - very digestible daily steps and extremely founder friendly!"
Serena
Dec 18, 2024
"This accelerator gave me tons of info, templates and ideas. I have been able to refine my ICP and improve my messaging over the course of the 30 days. Absolutely recommended!"
Olivier Reuland
Dec 13, 2024
What others are saying
Customer testimonials
"My sales process was a collection of gut feelings, not a system. And cold outreach felt like throwing darts blindfolded. I needed structure without sacrificing authenticity. The cold email frameworks changed everything. Not because they were templates, but because they taught me to think like my prospect. We went from 12% to 38% email response rates in 6 weeks. But the real win? Shorter sales cycles. Deals that used to take 3 months now close in 4 weeks. Not because I'm pushing harder, but because I'm connecting better."
Denym Bird
Jan 6, 2025
"I joined the accelerator to strengthen sales as part of a strategic growth plan. The program's tips on verifying contact details were incredibly useful, and the step-by-step instructions helped demystify sales-it's reassuring to know there's no complex secret. I'd absolutely recommend it; the structured approach is adaptable to any business. While I'm still refining my target contact information, I feel more confident and equipped to move forward."
Samar
Dec 30, 2024
"I joined the accelerator to gain confidence and clarity in building a sales pipeline and strategy. As a founder navigating sales for the first time, I felt overwhelmed, but the program provided actionable guidance and a repeatable process. It normalized the discomfort of cold outreach and turned it into a skill, while the 1:1 coaching and sense of community were invaluable. I recommend it to any startup team-training everyone in sales fundamentals can transform demand generation. Huge thanks to Mike and Kadri!"
Maria
Dec 20, 2024
"Although I work in a very different field (Aquaculture) compared to B2B SaaS, many of the talking points of the accelerator were incredibly useful. The highlight for me was the focus on the ICP and leading with value. It's extremely common in my industry to focus on the features of the product, not on the value it delivers. Thanks Mike for all the support over the years and looking forward to sharing my improved results once we begin to implement some of the procedures from the accelerator in 2025!"
Tahi Fu
Dec 19, 2024
"Loved Michael's course - very digestible daily steps and extremely founder friendly!"
Serena
Dec 18, 2024
"This accelerator gave me tons of info, templates and ideas. I have been able to refine my ICP and improve my messaging over the course of the 30 days. Absolutely recommended!"
Olivier Reuland
Dec 13, 2024
"My sales process was a collection of gut feelings, not a system. And cold outreach felt like throwing darts blindfolded. I needed structure without sacrificing authenticity. The cold email frameworks changed everything. Not because they were templates, but because they taught me to think like my prospect. We went from 12% to 38% email response rates in 6 weeks. But the real win? Shorter sales cycles. Deals that used to take 3 months now close in 4 weeks. Not because I'm pushing harder, but because I'm connecting better."
Denym Bird
Jan 6, 2025
"I joined the accelerator to strengthen sales as part of a strategic growth plan. The program's tips on verifying contact details were incredibly useful, and the step-by-step instructions helped demystify sales-it's reassuring to know there's no complex secret. I'd absolutely recommend it; the structured approach is adaptable to any business. While I'm still refining my target contact information, I feel more confident and equipped to move forward."
Samar
Dec 30, 2024
"I joined the accelerator to gain confidence and clarity in building a sales pipeline and strategy. As a founder navigating sales for the first time, I felt overwhelmed, but the program provided actionable guidance and a repeatable process. It normalized the discomfort of cold outreach and turned it into a skill, while the 1:1 coaching and sense of community were invaluable. I recommend it to any startup team-training everyone in sales fundamentals can transform demand generation. Huge thanks to Mike and Kadri!"
Maria
Dec 20, 2024
"Although I work in a very different field (Aquaculture) compared to B2B SaaS, many of the talking points of the accelerator were incredibly useful. The highlight for me was the focus on the ICP and leading with value. It's extremely common in my industry to focus on the features of the product, not on the value it delivers. Thanks Mike for all the support over the years and looking forward to sharing my improved results once we begin to implement some of the procedures from the accelerator in 2025!"
Tahi Fu
Dec 19, 2024
"Loved Michael's course - very digestible daily steps and extremely founder friendly!"
Serena
Dec 18, 2024
"This accelerator gave me tons of info, templates and ideas. I have been able to refine my ICP and improve my messaging over the course of the 30 days. Absolutely recommended!"
Olivier Reuland
Dec 13, 2024
"My sales process was a collection of gut feelings, not a system. And cold outreach felt like throwing darts blindfolded. I needed structure without sacrificing authenticity. The cold email frameworks changed everything. Not because they were templates, but because they taught me to think like my prospect. We went from 12% to 38% email response rates in 6 weeks. But the real win? Shorter sales cycles. Deals that used to take 3 months now close in 4 weeks. Not because I'm pushing harder, but because I'm connecting better."
Denym Bird
Jan 6, 2025
"I joined the accelerator to strengthen sales as part of a strategic growth plan. The program's tips on verifying contact details were incredibly useful, and the step-by-step instructions helped demystify sales-it's reassuring to know there's no complex secret. I'd absolutely recommend it; the structured approach is adaptable to any business. While I'm still refining my target contact information, I feel more confident and equipped to move forward."
Samar
Dec 30, 2024
"I joined the accelerator to gain confidence and clarity in building a sales pipeline and strategy. As a founder navigating sales for the first time, I felt overwhelmed, but the program provided actionable guidance and a repeatable process. It normalized the discomfort of cold outreach and turned it into a skill, while the 1:1 coaching and sense of community were invaluable. I recommend it to any startup team-training everyone in sales fundamentals can transform demand generation. Huge thanks to Mike and Kadri!"
Maria
Dec 20, 2024
"Although I work in a very different field (Aquaculture) compared to B2B SaaS, many of the talking points of the accelerator were incredibly useful. The highlight for me was the focus on the ICP and leading with value. It's extremely common in my industry to focus on the features of the product, not on the value it delivers. Thanks Mike for all the support over the years and looking forward to sharing my improved results once we begin to implement some of the procedures from the accelerator in 2025!"
Tahi Fu
Dec 19, 2024
"Loved Michael's course - very digestible daily steps and extremely founder friendly!"
Serena
Dec 18, 2024
"This accelerator gave me tons of info, templates and ideas. I have been able to refine my ICP and improve my messaging over the course of the 30 days. Absolutely recommended!"
Olivier Reuland
Dec 13, 2024
"My sales process was a collection of gut feelings, not a system. And cold outreach felt like throwing darts blindfolded. I needed structure without sacrificing authenticity. The cold email frameworks changed everything. Not because they were templates, but because they taught me to think like my prospect. We went from 12% to 38% email response rates in 6 weeks. But the real win? Shorter sales cycles. Deals that used to take 3 months now close in 4 weeks. Not because I'm pushing harder, but because I'm connecting better."
Denym Bird
Jan 6, 2025
"I joined the accelerator to strengthen sales as part of a strategic growth plan. The program's tips on verifying contact details were incredibly useful, and the step-by-step instructions helped demystify sales-it's reassuring to know there's no complex secret. I'd absolutely recommend it; the structured approach is adaptable to any business. While I'm still refining my target contact information, I feel more confident and equipped to move forward."
Samar
Dec 30, 2024
"I joined the accelerator to gain confidence and clarity in building a sales pipeline and strategy. As a founder navigating sales for the first time, I felt overwhelmed, but the program provided actionable guidance and a repeatable process. It normalized the discomfort of cold outreach and turned it into a skill, while the 1:1 coaching and sense of community were invaluable. I recommend it to any startup team-training everyone in sales fundamentals can transform demand generation. Huge thanks to Mike and Kadri!"
Maria
Dec 20, 2024
"Although I work in a very different field (Aquaculture) compared to B2B SaaS, many of the talking points of the accelerator were incredibly useful. The highlight for me was the focus on the ICP and leading with value. It's extremely common in my industry to focus on the features of the product, not on the value it delivers. Thanks Mike for all the support over the years and looking forward to sharing my improved results once we begin to implement some of the procedures from the accelerator in 2025!"
Tahi Fu
Dec 19, 2024
"Loved Michael's course - very digestible daily steps and extremely founder friendly!"
Serena
Dec 18, 2024
"This accelerator gave me tons of info, templates and ideas. I have been able to refine my ICP and improve my messaging over the course of the 30 days. Absolutely recommended!"
Olivier Reuland
Dec 13, 2024
Meet your instructor
“My clients have closed over $30m in B2B deals using the Snowballn' methods.
My mission is to help you go from struggling to hit your targets to being a seller everyone wants to learn from.”
“My clients have closed over $30m in B2B deals using the Snowballn' methods.
My mission is to help you go from struggling to hit your targets to being a seller everyone wants to learn from.”
SaaS Founder
Exited founder
Started and sold a fintech company
SaaS Founder
Exited founder
Started and sold a fintech company
SaaS Founder
Exited founder
Started and sold a fintech company
As an
Executive
worked as a VP sales, GM and CCO at series A -> C companies
As an
Executive
worked as a VP sales, GM and CCO at series A -> C companies
As an
Executive
worked as a VP sales, GM and CCO at series A -> C companies
As a sales coach
$30m
In new revenue from using the Snowballn' Sales methods
As a sales coach
$30m
In new revenue from using the Snowballn' Sales methods
As a sales coach
$30m
In new revenue from using the Snowballn' Sales methods

Michael Lovegrove
Founder

Michael Lovegrove
Founder

Michael Lovegrove
Founder
Frequently asked questions
Got more questions? We got you.
I’ve been accepted and signed up. What happens next?
You should have received a confirmation email, a welcome email with the next steps and access to the Snowballn' platform, where you will get immediate access to the wait space. To ensure you don't miss your login code, we recommend replying to the welcome email. If you haven’t received it and it’s not in your junk/spam folder, contact us at support@snowballn.com
I've tried sales training before and nothing changed. Why is this different?
Traditional training is a 2-day event with no follow-up. Snowballn' is continuous membership with weekly coaching. 87% of skills from one-time training are lost within 30 days. Ongoing reinforcement is why our members actually change behaviour.
What if I'm too busy to attend live calls?
All calls are recorded. But if you can't invest 2 hours per week in getting better at the thing you do 40+ hours per week, that's a priority problem, not a time problem.
How much time do I need to commit to this?
As a rule of thumb, you need to commit an hour per day to make the most of this programme.
And as you know, if you don't commit enough time to sales, you won't sell any deals!
Is this US or Europe focused?
European base (Amsterdam HQ), but global community. Members across Europe, US, UK, and APAC.
I'm a sales rep. Is this for executives only?
No! This is open to anyone who sells B2B - a sales rep, entrepreneur, sales manager.
What platform is the community on?
Circle—not Slack. No notification spam. Thoughtful discussions that are searchable over time.
What is the refund policy?
30-day money-back guarantee. Complete the onboarding and if you're not satisfied, we refund 100%. We've had zero refund requests from 100+ Accelerator members.
Can I just get access to the Sales Accelerator?
You will get access to the next available cohort of the Sales Accelerator as soon as you join Snowballn'
I’ve been accepted and signed up. What happens next?
You should have received a confirmation email, a welcome email with the next steps and access to the Snowballn' platform, where you will get immediate access to the wait space. To ensure you don't miss your login code, we recommend replying to the welcome email. If you haven’t received it and it’s not in your junk/spam folder, contact us at support@snowballn.com
I've tried sales training before and nothing changed. Why is this different?
Traditional training is a 2-day event with no follow-up. Snowballn' is continuous membership with weekly coaching. 87% of skills from one-time training are lost within 30 days. Ongoing reinforcement is why our members actually change behaviour.
What if I'm too busy to attend live calls?
All calls are recorded. But if you can't invest 2 hours per week in getting better at the thing you do 40+ hours per week, that's a priority problem, not a time problem.
How much time do I need to commit to this?
As a rule of thumb, you need to commit an hour per day to make the most of this programme.
And as you know, if you don't commit enough time to sales, you won't sell any deals!
Is this US or Europe focused?
European base (Amsterdam HQ), but global community. Members across Europe, US, UK, and APAC.
I'm a sales rep. Is this for executives only?
No! This is open to anyone who sells B2B - a sales rep, entrepreneur, sales manager.
What platform is the community on?
Circle—not Slack. No notification spam. Thoughtful discussions that are searchable over time.
What is the refund policy?
30-day money-back guarantee. Complete the onboarding and if you're not satisfied, we refund 100%. We've had zero refund requests from 100+ Accelerator members.
Can I just get access to the Sales Accelerator?
You will get access to the next available cohort of the Sales Accelerator as soon as you join Snowballn'
I’ve been accepted and signed up. What happens next?
You should have received a confirmation email, a welcome email with the next steps and access to the Snowballn' platform, where you will get immediate access to the wait space. To ensure you don't miss your login code, we recommend replying to the welcome email. If you haven’t received it and it’s not in your junk/spam folder, contact us at support@snowballn.com
I've tried sales training before and nothing changed. Why is this different?
Traditional training is a 2-day event with no follow-up. Snowballn' is continuous membership with weekly coaching. 87% of skills from one-time training are lost within 30 days. Ongoing reinforcement is why our members actually change behaviour.
What if I'm too busy to attend live calls?
All calls are recorded. But if you can't invest 2 hours per week in getting better at the thing you do 40+ hours per week, that's a priority problem, not a time problem.
How much time do I need to commit to this?
As a rule of thumb, you need to commit an hour per day to make the most of this programme.
And as you know, if you don't commit enough time to sales, you won't sell any deals!
Is this US or Europe focused?
European base (Amsterdam HQ), but global community. Members across Europe, US, UK, and APAC.
I'm a sales rep. Is this for executives only?
No! This is open to anyone who sells B2B - a sales rep, entrepreneur, sales manager.
What platform is the community on?
Circle—not Slack. No notification spam. Thoughtful discussions that are searchable over time.
What is the refund policy?
30-day money-back guarantee. Complete the onboarding and if you're not satisfied, we refund 100%. We've had zero refund requests from 100+ Accelerator members.
Can I just get access to the Sales Accelerator?
You will get access to the next available cohort of the Sales Accelerator as soon as you join Snowballn'
Join the Sales Accelerator now
Join founders & agency owners worldwide in our 30-day Sales Accelerator to find, attract, and sign your ideal customers.
Duration
Self-Paced
Modules
31+
Risk free
100% money back
Community
Exclusive access
Join the Sales Accelerator now
Join founders & agency owners worldwide in our 30-day Sales Accelerator to find, attract, and sign your ideal customers.
Duration
Self-Paced
Modules
31+
Risk free
100% money back
Community
Exclusive access
Join the Sales Accelerator now
Join founders & agency owners worldwide in our 30-day Sales Accelerator to find, attract, and sign your ideal customers.
Duration
Self-Paced
Modules
31+
Risk free
100% money back
Community
Exclusive access
100% Money back guarantee
If you show up, do the work and do not build new pipeline during the first 30 days, or are unsatisfied with your results, then we will give you a complete refund. Joining Snowballn' is risk free!

100% Money back guarantee
If you show up, do the work and do not build new pipeline during the first 30 days, or are unsatisfied with your results, then we will give you a complete refund. Joining Snowballn' is risk free!

100% Money back guarantee
If you show up, do the work and do not build new pipeline during the first 30 days, or are unsatisfied with your results, then we will give you a complete refund. Joining Snowballn' is risk free!

By visiting this page, you agree to our Terms & conditions, privacy policy, and earnings disclaimer.
This site is not a part of the Facebook website or Facebook Inc. Additionally, this site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
DISCLAIMER: The sales results mentioned on this website and throughout the 30-Day Sales Accelerator program are based on our personal experiences and, in some cases, the experiences of previous or current clients. These results are not typical, and we are not implying that you will achieve the same results. Success in sales or business depends on numerous factors, including but not limited to your background, skills, and dedication. All business ventures involve risk and require substantial effort and consistent action. If you are not prepared to commit to these efforts, please DO NOT PURCHASE the 30-Day Sales Accelerator program.
© Copyright 2025 | Snowballn Ltd
By visiting this page, you agree to our Terms & conditions, privacy policy, and earnings disclaimer.
This site is not a part of the Facebook website or Facebook Inc. Additionally, this site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
DISCLAIMER: The sales results mentioned on this website and throughout the 30-Day Sales Accelerator program are based on our personal experiences and, in some cases, the experiences of previous or current clients. These results are not typical, and we are not implying that you will achieve the same results. Success in sales or business depends on numerous factors, including but not limited to your background, skills, and dedication. All business ventures involve risk and require substantial effort and consistent action. If you are not prepared to commit to these efforts, please DO NOT PURCHASE the 30-Day Sales Accelerator program.
© Copyright 2025 | Snowballn Ltd
By visiting this page, you agree to our Terms & conditions, privacy policy, and earnings disclaimer.
This site is not a part of the Facebook website or Facebook Inc. Additionally, this site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
DISCLAIMER: The sales results mentioned on this website and throughout the 30-Day Sales Accelerator program are based on our personal experiences and, in some cases, the experiences of previous or current clients. These results are not typical, and we are not implying that you will achieve the same results. Success in sales or business depends on numerous factors, including but not limited to your background, skills, and dedication. All business ventures involve risk and require substantial effort and consistent action. If you are not prepared to commit to these efforts, please DO NOT PURCHASE the 30-Day Sales Accelerator program.
© Copyright 2025 | Snowballn Ltd



